We are your trusted home trend consultants
We believe in inspiring our customers to be the best at their jobs with our commercially centred home trend forecasting and reporting.
MC&Co Trend is a collaboration of globally experienced consultants and researchers who have extensive experience in brand, product development, merchandise architecture, and marketing within the home lifestyle consumer goods sector.
Based out of Australia, our team of local and global researchers scout far and wide to identify and map the latest home and lifestyle trends in furniture, homewares, interiors, gifting, colour, patterns and materials.
We are passionate about trend and helping your team use our system to create successful products.
Michael Cleghorn
Managing Director
Michael is the MC in MC&Co. He has over 30 years of experience in retail manufacturing and wholesale environments, in multiple Senior Executive roles. Michael has connections with major global retailers and a deep understanding of Asian manufacturing. This gives him unparalleled industry insights and knowledge.
Steven Worthy
Creative Director
Steve is MC&Co’s Creative Director. He has an enviable career in creative arenas as well being instrumental in all the work MC&Co Trend do towards all trend research, presentations, video, imagery and social media. He manages all the interpretations of trend. He is hands on, and involved in all steps of the process.
Linda Simpson
USA Partner
Linda Simpson is the founder of Imagination Network ™, an established global consulting group that delivers predictive lifestyle forecasts and strategic branding & licensing. Our partnership delivers lifestyle intelligence to North American retailers and importers including brand awareness, generational desires, and current experiential retailing & social marketing trends.
Nadine Donnazan
director of DNA Design
Nadine is the director of DNA Design - an award-winning Colour and Design Business specialising in creating Colour Schedules and Interior Design Schemes for domestic and commercial projects nationally. Nadine also lectures on colour theory nationally and is an exceptional presenter and trainer.
Nadine works with the MC&Co Trend team on all our forecasts and engages in client training and workshops.
Naomi Scott Dunne
Colour Consultant
Naomi is a professional Interior Designer specialising in residential and hospitality projects. Naomi also writes regularly about interior design, trend research and colour philosophy and has had articles published in British, South African and American design and lifestyle magazines, blogs and online content. Naomi also writes a monthly report for an exclusive European professional colour authority about colour philosophy and how colour affects many design elements.
Naomi is one of two colour experts that ensure our colour forecasts are accurate, challenging and commercial.
Alexandra Morton
Marketing and Sales Director
Alex has a passion for developing excellent client relationships and heads up our sales and marketing teams. Alex has an enviable career in B2B client development and has joined MC&Co Trend after executive roles in the Travel Industry for the past 12 years. Alex’s primary motivator is ensuring our products and services exceed all client expectations.
Why our trend reports and services?
Brands are getting lost in a sea of sameness for a variety of reasons;
- Time poor executives
- Trend explosion
- Homogenised “inspiration”
Using our Trend Intelligence System we help you find the keys to authentic commercial differentiation, within a profit focused paradigm.
We can help you;
- Create an innovative trend strategy.
- Eliminate trend noise.
- Get your buyers, product developers, marketing and operations team on the same page.
If you want to confidently own a commercially viable and relevant trend position, then we can help.