Meet our monthly innovator:
Tamsin Nugent of RED T MULTIPLES
Her desire to forge her own way into the industry saw Tamsin establish RED T in 2004. She found herself working with major music and art events across Asia, all the while way representing emerging artists. “I knew I couldn’t compete with the major galleries and represent well-known artists because I didn’t infrastructure to support them. However I did know that I wanted to create a platform for emerging artists. I decided that my definition of success was to be a stepping stone for great new talent who could then move on to create a worldwide name for themselves. In return for launching the emerging artists onto a global stage, I could select pieces of work from them to curate my own collection of art.”
Tamsin soon realised there was a great deal of interest in affordable art all around the world and that emerging artists were in demand. She developed an art fair concept where she would meet artists in small villages and towns throughout China and then present their art to the world. “We held an art fair in Beijing displaying 350 pieces of work. We sold around 70% of the collection, and I started tracking which artists were selling the fastest and with the most volume. It all grew from there.”
After spending a few years in Melbourne in a role as Director of Art Melbourne, Tamsin created a concept that would bring together her passion, contacts and expertise. “I realised that Red T had to focus on the high volume, innovative art world. The result is Red T Multiples - an online ecommerce platform,” explains Tamsin.
Red T purchases original art from emerging artists who sign a licence agreement that allows customers to get direct access to digital versions of their artwork. The concept has numerous applications. For the consumer, they have the ability to select from a carefully curated collection of emerging artists – and have a piece of art printed to suit any dimensions. The art is printed to order, rolled in a postal tube and sent out within six weeks.
For retailers, the scope is immense. The technology will be available via a touch screen, so retailers can offer their customers a platform where they can order fine art by named artists in limited editions, in sizes that suit their individual requirements. The artists can be curated into collections that suit the retailer’s design stories, colours and patterns - in line with seasonal themes.
Importantly, every piece of art ordered on the platform is a limited edition - the original can only be reproduced 100 times. “Our best practice model means we only make to order. We currently print all art orders on beautiful paper - a stunning medium that is biodegradable. And we have developed our fully sustainable ‘360 canvas’ made from upcycled bed linen from the hospitality industry.” This option will be available online in late 2021.
Red T Multiples brings affordable fine art from emerging artists to the global community. With prices starting at around $400 and prints cropped to your specification, this innovative platform is set to shake up the art and interior design industry worldwide.
We loved having Tamsin join us at our recent MC&Co Trend Insights and Observations Webinar. If you'd like to join our monthly event, please contact us with this link
We expect that an explosion of product personalisation will evolve in the home furnishings sector over the coming 3 years. This is an important Interior Design Trend Technology will lead the process and innovators, like Tamsin, will be the pioneers of exciting opportunities for interior designers and leading retailers.
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