We’re excited to share with you 5 key trends for Christmas 2020 and how they will evolve, endure, decline or emerge in 2021.
When we report on Christmas decor trends, Christmas tableware trends, and Holiday gift trends we base it on Aspirational Segmentation from our proven Trend Intelligence System.
Understanding and focusing on Aspirational Segmentation is crucial—They reveal not only how different people aspire to exist, but more importantly, how they wish to be perceived. These Aspirational segments are the most important aspect of trend identification today. In a world of self-curated media, these aspirational segments are quickly developing into aspirational communities that drive both individuals and group styles.
We’ve identified 19 key moods for each customer aspiration in our 2021 Christmas Trends Report.
Today’s post will highlight the 5 most eye-catching Christmas trends across all 19 moods
1. What Colours Are Trending For Christmas 2021?
Each aspirational segment has a variety of nuances in the colour palettes they prefer, so there isn’t simply one palette. What we discovered is that across all of our segments Christmas decor trends have a few key colour themes.
Earthy Christmas Colour Palettes
These palettes resonate with the new conscious consumer and the trends of artisanal, handmade and homemade Christmas decorations, gifts and dinnerware.
As you might expect these colours are muted, softer and rooted in tones pulled from nature and raw materials.
Statement Christmas Colour Palettes
These palettes include jewelled tones, bright playful colours and resonate with the consumers who are trying to make a statement with their Christmas decorations. We’re finding these bold colours in our Playful aspiration and Opulent aspiration.
Traditional Christmas Colour Palettes
Our traditional palettes include (you guessed it) reds, greens, golds and silvers. The consumers who prefer these palettes root their aspirations in nostalgia and the moods that include these palettes draw on holiday folklore, winter equinoxes, and other Scandi-Christmas themes.
What Is The Christmas Colour For 2021?
We have a staunch opinion on picking a singular colour for anything. We actually believe there shouldn’t be a colour of the year because there are many palettes and shades that different aspirational communities are drawn towards.
“Whilst I admire and respect all of these organisations, predicting the colour of the year, in my opinion, it is just plain nonsense.” - Michael Cleghorn, CEO MC&Co Trend, Stop It With This Colour Of The Year Nonsense
Is Blue A Christmas Colour?
The answer is absolutely yes! Blue has actually shown a strong presence in our 2022/23 Colour Report. What we’re seeing now across the globe is a resurgence of a blue Christmas which will endure through the next several years, but it’s not just one shade of blue. It’s actually quite far from that – the trending shades of blue changes across consumer moods, aspirations and style preferences.
In our Opulent Aspiration moods we’re seeing a trend of royal blues.
In our Playful Aspiration moods we’re seeing punchy pastel blues
In our Grounded Aspiration moods we’re seeing muted teals.
In our Escape Aspiration moods we’re picking up on oceanic aquas as well as deep cyan blues
2. What are the top gifts for Christmas 2020/21?
We’ve picked up on a bit of a mischievous trend in Christmas Gifts for 2020 where brands are doing plays on words which err on the side of brazen, but maintain an innocent, fun flair. We believe this trend will become more mainstream in 2021.
3. What are the Christmas tableware trends for 2021?
As many consumers move to purchasing items that provide more function and less waste, we’ve seen this continue to be relevant in many holiday table setting looks.
We forecast a continual growth in non-Christmas decorated tableware and a strengthening of providing dinnerware items that can be paired with your brand’s Christmas decoration offering. This inspires consumer to be multi-use giving your products more longevity throughout the year.
This highlights that consumers can be much more individualistic in the way they style their tables, using accessories to create the holiday appeal while
4. What are the consumer trends for Christmas 2021?
As many of the Gen Y and Z consumers shift to conscious shopping behaviours we’re seeing a wider emergence of eco-friendly Christmas trends.
- Reusable wrapping paper – including hessian and burlap sacks as well as recycled paper Christmas crackers.
- Artisanal accents and DIY ornaments – from handmade products to supporting local makers, conscious Christmas consumers may invest in less items that will be thrown away and put their money towards products made by locals or that will last forever in their holiday collections.
- The New ‘Space Saving’ Artificial Christmas Tree – As city dwellers have less and less room, and even less storage than ever before they need trees that fit in smaller spaces. We’re seeing innovations like hanging Christmas Tree Tapestries that light up as well as artificial 3D trees that can stick to walls.
5. What is the top Christmas theme for 2021?
“Every Christmas is a chance to live out a fantasy” – Steven Worthy, Creative Director MC&Co Trend
This statement has never been more true. COVID-19 is impacting our holidays across how we gather, travel and shop. The seaside holiday decor trend reflects that we’re all trying to live out an escape fantasy in restricted times.
We believe this is why the emergence of the Yule-Tide trend is so strong. Many people aren’t able to travel as they normally would and are bringing the escape fantasy into their homes for the holidays.
Plus, only half the hemisphere is enjoying a wintery Christmas, so summer inspired themes are a must for the southern hemisphere.
Expect to see more felt sea creatures encrusted with crystals, pearls and sequins on the tree, while gold and brass shelled creatures will grace tablescapes.
MC&Co’s 2021 Christmas Trend Report
We're delighted to announce our Gift and Christmas 2021 Report has just landed!
Our vigorous Christmas report boasts;
- A review of the top brand's 2020 holiday styles and our forecast for how they will change in 2021
- 19 iconic Christmas moods across our 6 aspirational consumer segments
- Key colour palettes across each look
- 122 pages of tableware trends, ornament ideas, holiday home looks, and gifts
- Hundreds of inspirational images
Check out our Gift and Christmas 2021 Report here.
Loving these trend insights? On the 10th, December, 2020 at 9AM - 10AM AEDT and 6PM - 7PM AEDT, we are offering a webinar on 2020 Home & Lifestyle Industry Trends + What They Mean For 2021.