Your trusted home trend consultants

MC&Co Trend is a collaboration of globally experienced consultants and researchers who have extensive experience in brand, product development, merchandise architecture, and marketing within the home lifestyle consumer goods sector.

We believe in inspiring our customers to be the best at their jobs with our commercially centred home trend forecasting and reporting. 

Based out of Byron Bay, Australia our team of local and global researchers scout far and wide to identify and map the latest home and lifestyle trends in furniture, homewares, interiors, gifting, colour, patterns and materials.

We are passionate about trend and helping your team use our system to create successful products.

Michael Cleghorn

Managing Director

Michael is the MC in MC&Co. He has over 30 years of experience in retail manufacturing and wholesale environments, in multiple Senior Executive roles. Michael has  connections with major global retailers and a deep understanding of Asian manufacturing. This gives him unparalleled industry insights and knowledge.

Connect with Michael on LinkedIn.

Steven Worthy

Creative Director

Steve is MC&Co’s Creative Director. He has an enviable career in creative arenas as well being instrumental in all the work MC&Co Trend do towards all trend research, presentations, video, imagery and social media. He manages all the interpretations of trend. He is hands on, and involved in all steps of the process.

Connect with Steven on LinkedIn

Danni Hosking-Haley

Senior Consultant

Danni is MC&Co’s Senior Consultant in colour, homeware design & works closely with Steven on trend research.

With over 20 years experience in the home & lifestyle industries, as well as recently repositioning Country Road as Head of Design for homewares, Danni brings a sound understanding & knowledge of product development with passion and flair. 

Contact with Danni on LinkedIn

Linda Simpson

U.S.A. Partner

Linda Simpson is the founder of Imagination Network ™, an established global consulting group that delivers predictive lifestyle forecasts and strategic branding & licensing coupled with design & foreign product development focusing on Home Furnishings, Décor, Tabletop & Soft Home.  

Linda is partnering with MC&Co. to deliver lifestyle intelligence to North American retailers and importers including brand awareness, generational desires, and  current experiential retailing & social marketing trends.

Contact with Linda on LinkedIn

Why our trend reports and services?

Brands are getting lost in a sea of sameness for a variety of reasons;

  • Time poor executives
  • Trend explosion 
  • Homogenised "inspiration"

Using our Trend Intelligence System we help you find the keys to authentic commercial differentiation, within a profit focused paradigm.  

We can help you;

  • Create an innovative trend strategy.
  • Eliminate trend noise.
  • Get your buyers, product developers, marketing and operations team on the same page.

If you want to confidently own a commercially viable and relevant trend position, then we can help.

Book an introductory call today to learn about our available reports and other bespoke services.