Shop Colour Forecasts

At MC&Co Trend, we approach colour forecasting from a very different, commercially focused perspective. Our forecasts reveal which tones of colour are evolving and which tones will emerge in the consumer’s awareness and attraction.

We also consider which tones are always relevant and enduring. Our experience is that this is the most valuable and actionable way to help our clients – rather than an artistic interpretation of what might happen within a specific area of colour trend.

We report and forecast holistically and within a proven structure that relates to global consumers Approaches to Life. Our 30 years of trend forecasting and product development have identified four basic approaches to life that relate to colour tone and palette.

These are:
OPTIMISTIC
AMBITIOUS
DISCIPLINED
ACCOMPLISHED