Description
We pride ourselves in being a global forecasting company so this report covers both hemispheres’ seasons in our bi-annual publishing model.
There is never one colour of the year. And there is never one tone of colour for a season. We look at colour like no one else. In our 22/23 colour forecast, we expose 128 fresh colours that are both emerging and maintaining in the market. 108 Inspirational palettes across summer, winter and trans-seasonal energies are provided in digital format within an intelligent structure that matched tone to lifestyle. Its a revolutionary and focused approach to colour that not only inspires but also guides you to create commercially aligned palettes that are second to none.
What You Get:
- Trend Intelligence Style QuadrantsÂ
We explain why different tones of the one colour can be applied to different targets and why there is never just one BLUE (for example). - Style Filters and Quadrants Explained
Our Trend Intelligence System clearly explains where colour can be applied to different emotional states and why this helps you lead in a strong, relatable aesthetic. - Colour Positioning
We identify the emerging colours and how they can best be used as either core or accent in particular palettes. - Colour Overview
We look at each secondary colour in the spectrum and look at the energy, relevance and opportunity for the colour 12 – 18 months out. We also provide information on neutral and monochromatic elements. Each colour is given an easy to understand reference name for simple identification. - Colour Tone by Style Quadrant
Our experts show you how different tones of a colourwork best with different structures and energy which helps to create more market-responsive colour decisions - Colour Use
We explain which tone is best used on particular product types to help you to create the most market-responsive choices - Master Palette
We provide 1288 colours in a master palette across all four style quadrants. - Colour Forecast Per Quadrant
Forecasts per quadrant are provided with guidance on how colours are best used when selecting or creating a combination of colours to form an exciting palette. This helps to further position your products to a more relatable and leading style position. - Palette Forecast Per Quadrant
We offer 108 Inspirational palettes across summer, winter and trans-seasonal energies are provided in digital format within an intelligent structure that matched tone to lifestyle.
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To ensure that you are 100% happy with your purchase, contact us at hello@mcco.com.au if you have any queries.