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Ambitious Colour Report | Late 2022-Early 2024
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In the first edition of our late 2022 - early 2024 Ambitious Colour Forecast, we report on significant colours, tones, and palettes inspiring the second season of 2022 through to the first season of 2024. All the forecasted tones are the highest expressions of the Ambitious approach to life — bold, lively & sophisticated.
This report covers every influential colour and provides up to 20 shades of any one colour in line with the ambitious quadrant, which features youthful energy and masculine attitude. All tones are filtered through our Trend Intelligence System, including a detailed analysis of each colour and shade’s position within its lifetime cycle.
Similarly, the forecast colour palettes that conclude the report are suggestions
only, as the master palettes provided for each quadrant contain almost limitless possibilities to personalise into a particular concept, business or brand.
We’ve also forecasted new Emerging tones for each colour for both SS and AW seasons.
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