White on White: Is it here to stay?
Above: Universal Furniture
So, you’re wondering if we’re over White on White as an interior design style? At MC&CO Trend, we’ve got the inside scoop. The answer is a big, fat NO! White on White is still going strong, folks. In fact, it’s evolving into something even more exciting. Think radial and twisted forms, sharp expressions, and naive elements. It’s like White on White has hit the gym and come out all sculptural and expressive.
We’ve seen White on White all over the place at Maison et Object, The Salone in Milan, and key USA design events. It’s still a top choice for new product releases, full interior schemes, and individual products and stylist expressions. And let’s be real, who doesn’t love a little achromatic action?
Above: Aura Living
Our trend forecasts show that White on White is here to stay, with both warm and cool tones getting a little sculptural twist. Of course, we’re not saying that White on White is the only way to go. There are plenty of other important style expressions out there, like calming neutrals, bold high saturations, and sweet pastels.
But, for interior designers, product developers, and merchandise managers, the real question is, “Will White on White create an emotional connection to my client/customer?” Because let’s face it, that’s what it’s all about. The good news is that White on White has some serious commercial benefits. It makes a space feel brighter and more open, creating a sense of spaciousness and lightness. Plus, it provides a neutral backdrop that lets other design elements shine.
Above: Serax
Think radial and twisted forms, sharp expressions, and naive elements.
Above: Maison Paseonia + Korn Lighting
So there you have it, folks. White on White is still the cool kid on the block. But is it right for your customer? MC&Co’s Trend Intelligence System helps you to understand the emotional connection your customer is looking for. Feel free to contact us to find out more.
Written by Michael Cleghorn, CEO and Founder of MC&Co Trend.