MC&Co Trend Journal
Why Brutalist Discipline and Strong Geometry Are Regaining Cultural Relevance
Brutalist design is re-entering the cultural conversation as a language of order, clarity, and emotional steadiness. Its return indicates a wider change in how people want spaces to function psychologically, beyond the visual aspect.
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When Everything Can Be Generated, What Deserves to Be Chosen?
Over the past two years, the furniture, homewares, and interiors industries have observed a considerable expansion in what is possible. Visual ideas can now be created instantly. Concepts appear fully formed in minutes. Variations that once required weeks of development are now readily available.
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How Colour and Structure Are Rebuilding Stillness in Design
Across certain design conversations, there is a noticeable lean toward what feels anchored and real. This is not about style preference. It reveals an underlying emotional need to feel stable, authentic and connected throughout surroundings that no longer compete for attention.
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How the Modernist Reflects a Changing Design Mindset
For several years, interior and furniture design softened its language. Curved forms, reduced contrast and tonal palettes created environments that absorbed attention rather than demanding it. This design behaviour emerged alongside heightened digital saturation and constant visual input. Interiors responded by lowering signal density and allowing space to breathe.
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What 2025 Really Taught Us and Why 2026 Will be a Defining Year for Design
Every December, I sit with a mix of gratitude, exhaustion, and a quiet sense of disbelief at how fast things shifted again. 2025 wasn’t a loud year, but it was a decisive one. A year where the emotional tone beneath design changed, not in a dramatic, headline-making way, but in a way you could feel if you listened closely.
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The Rise of Honest Design: Why Many Consumers Are Turning Toward Craft Over Spectacle
Across the global market, we are seeing a renewed interest in pieces that feel handcrafted and shaped with intention. It is one direction among many, but it has become increasingly visible in how consumers respond to materials, forms, and daily use.
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The Age of the Collector: Why Many Homes are Moving Toward a More Curated Feel
Understanding why aesthetic shifts occur and how they influence consumers' choices remains one of the industry’s most essential tools. Interior preferences do not move in a straight line. They adapt, overlap and respond to cultural mood.
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Why AI-Powered Trend Intelligence Is the Future of Corporate Strategy
Most executives agree that change is accelerating. Consumer behaviours, cultural values, and market dynamics are shifting faster than ever, forcing companies to adapt at speed. Yet many organisations still rely on reactive decision-making; chasing last season’s sales data, leaning on intuition, or waiting for competitors to move first.
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How CEOs Can Use AI-Driven Forecasting to Future-Proof Growth
The role of the CEO has never been more demanding. No longer is it enough to oversee operations and deliver quarterly performance. Today’s CEOs are expected to be visionaries: charting a course through volatile markets, shifting consumer expectations, and disruptive competitors.
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From Finance to Growth Leadership: Why CFOs Can’t Ignore Trend Intelligence
For decades, the CFO role has been defined by control: managing costs, mitigating risks, and protecting the company’s financial health. But in today’s fast-moving global economy, that definition is no longer enough.
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The Discipline of Refinement: Quiet Luxury Within the Ordered Mindset — An Interior Trend Forecast for 2026–2027
A quiet confidence is taking shape within the Ordered aspiration. This movement values discipline, proportion and permanence. It rewards focus and consistency rather than speed or display. Refined design speaks to those who value calm control, precision and the satisfaction of well-considered mastery.
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Building Your Product Evolution Strategy: Balancing Brand Equity & Business Growth
Previously in this series we have covered how the most successful brands recognize when they've found meaningful cultural territories worth defending and evolving, rather than abandoning for whatever feels new. This requires systematic approaches that balance cultural depth with attention mechanics, maintaining strategic coherence while refreshing psychological engagement.
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