MC&Co Trend Journal
Disrupt With Purpose: Why Niche Trends Like Dopamine Haus Drive Commercial Cut-Through
In a market saturated with safe choices and subdued palettes, it’s easy to assume the most commercially viable trends are the most neutral ones. But as consumer expectations shift, brands playing it safe often risk becoming invisible. That’s where niche trends come in. They are not as fringe curiosities, but as powerful tools for strategic disruption.
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MC&Co Trend Expands to the UK with Pink Door Partnership
MC&Co Trend is taking an essential step in its global journey with the announcement of a new partnership in the United Kingdom. Pink Door, founded by respected design leader Lou Petersen, will represent MC&Co Trend as our exclusive UK partner.
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A Sharper Minimalism: Why High Gloss and Classicism Are Returning
In recent years, the design world has drifted through an age of softness; muted tones, matt finishes, rounded forms, and a particular visual hush that felt comforting in uncertain times. But something is changing.
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Coastal Style Evolves: From Cool Blues to Sun-Warmed Hues
Coastal interiors have long been defined by cool blues, whitewashed finishes, and that crisp, breezy polish popularised by Hamptons-style decorating.
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The Rise of Quiet Luxury: Why Composure Is the New Currency
When we began developing our High Society interior trend forecast for 2026–27, I sensed a significant shift was underway in opulent aesthetics. Everywhere I looked—across product, design, and architecture—luxury was softening, not in quality or intent, but in expression.
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Why Stillness Is the New Luxury: The Rise of Structured Calm in Interior Design
In a world where overstimulation has become the norm, the most forward-looking interior design trend for 2026 isn't louder, brighter, or more complex—it’s quieter, deeper, and more intentional. A growing movement in global design is pointing toward a new kind of luxury: structured calm.
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Mid-Century is Evolving—Here's What's Next
For years, the Mid-Century Modern aesthetic has defined global interior design—its clean lines, tapered legs, and honest materiality becoming the shorthand for timeless taste. But as 2026 approaches, a shift is underway.
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Desert Modernism: The Rise of Arid Aesthetics in Contemporary Design
Inspired by arid environments—from Utah to the UAE—an aesthetic that is both ancient and modern. Our forecast, Solara, distils this movement into a powerful, commercially relevant direction for the global design market.
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Introducing Modern Nature: A Key Interior Forecast for 2026–2027
Modern Nature emerges as a compelling narrative in an era where sleek contemporary design seeks harmony with nature. It encapsulates the fusion of disciplined architectural principles with organic, nature-inspired calm, reflecting a broader movement towards structured and serene spaces.
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Why We Rebuilt Forecasting: A Conversation with Michael Cleghorn, CEO of MC&Co Trend
AI is everywhere. But at MC&Co Trend, we didn’t just add it — we redesigned how forecasting works. In this conver...
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MC&Co Trend Has Rebuilt Forecasting. This Changes Everything
Smarter. Visual. AI-Powered. Commercial by Design.
Trend forecasting hasn’t just evolved—it’s been rebuilt.
At MC&...
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Stop Calling Everything a Trend
An Intelligent Guide to Forecasting for Designers and Developers
Why “Trend” Is Overused in Interior Design
Interio...
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