We started MC&Co Trend with a simple belief: the best ideas come from real life—lived fully, honestly, and often unpredictably. What we do now is shaped as much by personal experience as by decades working across strategy, design, and innovation.

Before we became business partners, we met on a blind date. Neither of us was exactly thrilled about it. Life had hit hard—personal losses, plans unravelled—and we were both in reset mode. But something clicked. Not just a connection, but momentum. We saw the chance to build something real, together. A life, yes, but also a business driven by
instinct, imagination, and a refusal to play it safe.

We built that life, and this company, in a quiet country town on Australia’s coastline. A place that gives us space to breathe, think clearly, and keep things real. But we’re not cut off, we travel often, staying close to the energy of fast-moving cities and global shifts.
It’s a balance that works for us: grounded, but never out of touch.

Michael brings the strategic edge, shaped by decades leading global retail, wholesale, and manufacturing. Steve brings the creative spark, honed through design, music, and chasing what’s next. Different perspectives, one shared vision.

We help our clients cut through the noise. From ideas to impact—with clarity, confidence, and just enough edge to keep things interesting.