Creative vision, commercial clarity.
At MC&Co Trend, we help design-led, future-focused businesses bring structure, relevance, and commercial clarity to their product and brand strategies. As a global trend forecasting agency working across furniture, homewares, kitchen and bathroom, interiors, and lifestyle sectors, we translate emerging shifts in mood, colour, shape, texture, and materials into actionable outcomes.

Precision-driven forecasting.
With over 30 years of industry experience paired with proprietary AI forecasting tools, our consulting services are built to reduce guesswork, increase speed to market, and drive product decisions that resonate emotionally and commercially.
Our Trend Intelligence System, a proven framework for decoding aspiration, visual language, and market timing with precision, powers every engagement.

Who we work with.
We collaborate with design professionals, buyers, product developers, marketers, and executives across the global supply chain—from retail and wholesale to manufacturing, hospitality, and property.
Our clients operate in the furniture, homewares, kitchen and bathroom, commercial spaces, and hotel sectors. They rely on us to bring focus and momentum, whether launching a new collection, repositioning a brand, or entering a new market.
What we deliver.

Range & product development
Build cohesive, trend-aligned assortments backed by consumer insight, emotional drivers, and future-facing material direction.

Style direction & brand DNA mapping
Define or refine your brand’s aesthetic using structured frameworks that capture aspiration, mood, and design language.

Retail & category strategy
Align trend direction with commercial planning - across seasonal calendars, pricing architecture, and format mix.

Market entry & global insight
Leverage our understanding of global design shifts to localise opportunities - from colour direction to regional material and format trends.

Visual collaboration & storytelling
From AI-generated trend imagery to mood boards and visual strategy decks, we provide image-led clarity that supports both internal teams and external stakeholders.

Why it works.
Clients come to MC&Co not just for inspiration - but for structure. We offer a repeatable, insight-driven system that helps teams move faster, reduce risk, and make more substantial creative decisions.
Our work scales across categories and geographies - fueling growth through design intelligence, not trend noise.
Real results. Real clients.
“MC&Co’s ability to translate complex global trends into actionable insights stood out, making the session not only informative but also practical for businesses looking to stay ahead of the curve.”
JACOB EGHOLM
CCO - UNIQUE FURNITURE - DENMARK
“MC&CO’s ability to fuse aspirational design with commercial relevance has elevated how we showcase our broad and deep collection of floor and wall coverings.”
DARREN TAYLOR
EXECUTIVE GENERAL MANAGER - MARKETING & ECOMMERCE, MARKETING - NATIONAL TILES
“MC&CO’s ability to fuse aspirational design with commercial relevance has elevated how we showcase our broad and deep collection of floor and wall coverings.”
PHILIPPE DELAISSE
CEO - ETHNICRAFT ASIA
“Their expertise has allowed us to present innovative and practical trend reports that have ‘wowed’ our customers and grown the business.”
SETH K. GROSS
CHIEF STRATEGY OFFICER - AVANITY CORPORATION - USA
“We love working with you and you are a vital part of our product development process. We consider the work we do with you as a trade secret. We don’t want our competition to know about MC&Co Trend.”
ANONYMOUS