Strategic Consulting
The Helix™ Applied. Direction Defined. Confidence Built.
Many organisations invest heavily in product development, design direction and brand positioning without a structured framework to guide those decisions.
MC&Co consulting programs apply The Helix™ — our proprietary four-force analytical framework — to help leadership, design and commercial teams align aesthetic direction with real market behaviour. The result is clearer decisions about product, brand and future positioning.
Situations We’re Called In For
Organisations typically approach MC&Co when they are facing one of the following challenges:
Product ranges feel fragmented
Different collections or initiatives no longer feel aligned and the brand identity is becoming diluted.
Creative direction does not translate into sales performance
Design ambition is strong, but certain ranges fail to perform commercially.
Leadership teams need clearer direction
Decision-making slows when there is no shared framework guiding aesthetic and commercial choices.
Product development investment requires stronger strategic grounding
Before committing to new collections or product categories, organisations want clearer intelligence.
Creative and commercial teams are misaligned
Design, marketing and buying teams interpret direction differently, creating friction in decision-making.
The HELIX WORKSHOPS
The Helix Workshops are designed for businesses that need to define, align or reset their design and aesthetic direction. Engagements move from a contained half-day session through to a full strategic workshop, with the option to build on that foundation through additional Helix Directives.
THE HELIX HALF-DAY WORKSHOP
A structured half-day strategic session led by senior MC&Co principals. Covers the first stage of The Helix Workshop methodology, producing a top-level Design DNA position for the business with a written summary of findings and recommended next steps.
A complete engagement in its own right — and a structured entry point toward the full Helix Workshop.
Available delivered virtually or in person at your premises.
THE HELIX WORKSHOP
A structured, full-day strategic session immersing leadership, buying and creative teams in The Helix™ framework. Led by senior MC&Co principals, the workshop defines Design DNA, aligns teams on aesthetic direction and identifies what to pursue, develop and avoid.
Includes one Helix Directive delivered four weeks after the workshop, a detailed, strategy and image-based document translating agreed Design DNA into a fully articulated future aesthetic direction.
Available delivered virtually or in person at your premises.
THE HELIX DIRECTIVE
A detailed strategy and image-based document built on the Helix-driven intelligence, delivered four weeks from commission. Each Directive explores one aesthetic theme across multiple categories, or one category across multiple sub-themes, translating agreed Design DNA into a fully articulated future aesthetic direction.
Not a moodboard. A precise strategic visual tool.
Available as an add-on to any Helix Workshop engagement.
THE HELIX DIAGNOSTICS
The Helix Diagnostics are designed for businesses that need analytical clarity before committing to strategic direction. Each engagement maps performance against The Helix™ framework to reveal where alignment exists, where risk sits and where the clearest opportunity lies.
THE HELIX DNA REVIEW
A comprehensive diagnostic mapping a business's best-performing products and customers against The Helix™ framework across Aspiration, Aesthetic and Commercial dimensions.
Replaces the traditional range review with a multi-dimensional analysis that reveals where the business is aligned with the market, where risk sits and where the clearest opportunity for differentiation lies. The guiding tool for range planning and future product development.
Scoped individually according to the complexity and breadth of the engagement. A Helix Directive may be commissioned separately following the Review.
THE HELIX CATEGORY DIAGNOSTIC
A focused analytical assessment of one product category mapped against The Helix™ framework across Aspiration, Aesthetic and Commercial dimensions. Identifies alignment, risk and opportunity within the category.
Delivered as a written report with ten curated Helix-driven images. A precise, contained engagement with a specific output, and the natural entry point toward the Helix DNA Review.
BESPOKE CONSULTING SERVICES
For organisations whose requirements fall outside the standard suite. Engagements begin with a discovery phase, followed by a structured proposal addressing the specific strategic, category, assortment or commercial objectives of the client, drawing on the full depth of The Helix™ methodology.
Real results. Real clients.
MC&Co’s ability to translate complex global trends into actionable insights stood out, making the session not only informative but also practical for businesses looking to stay ahead of the curve.
JACOB EGHOLM
CEO - UNIQUE FURNITURE - DENMARK
MC&CO’s ability to fuse aspirational design with commercial relevance has elevated how we showcase our broad and deep collection of floor and wall coverings.
DARREN TAYLOR
EXECUTIVE GENERAL MANAGER - MARKETING & ECOMMERCE, MARKETING - NATIONAL TILES
This innovative approach is empowering brands to develop products faster and with greater precision than ever before.
PHILIPPE DELAISSE
CEO - ETHNICRAFT ASIA
Their expertise has allowed us to present innovative and practical trend reports that have ‘wowed’ our customers and grown the business.
SETH K. GROSS
CHIEF STRATEGY OFFICER - AVANITY CORPORATION - USA
We love working with you and you are a vital part of our product development process. We consider the work we do with you as a trade secret. We don’t want our competition to know about MC&Co Trend.
ANONYMOUS
