Webinars and Talks
Why attending?
In a time of economic pressure, geopolitical tension and cultural fatigue, colour is no longer about expression alone. It has become a tool for emotional regulation.
This 30–45 minute, visual-led webinar reframes how we understand colour in today’s interiors, furniture and product environments. Rather than starting with palettes or trend lists, Michael Cleghorn and Lou Petersen explore why colour behaviour is changing, and how emotional needs are shaping the way colour is used; with more restraint, clearer intent and greater psychological purpose.
Grounded in the MC&Co Trend Intelligence System™, this session introduces a behaviour-first lens that explains how emotion becomes colour choice, contrast, depth and proportion. Attendees are guided through the four Approaches to Life — Optimistic, Ambitious, Disciplined and Accomplished, to understand how the same colour can communicate confidence, calm, authority or reassurance depending on context.
This is not a forecast reveal. It is a decoding of the logic behind what we are all seeing, and why it feels different.
What You’ll Learn
✔️ Why colour has shifted from expression to emotional management
✔️ How uncertainty changes how colour is used before what colours appear
✔️ The four emotional temperaments shaping colour behaviour today
✔️ Why restraint, tonal depth and controlled contrast are rising across categories
✔️ How to read colour behaviour in imagery, products and spaces with confidence
✔️ A framework to support clearer design, buying and briefing decisions
Who Should Attend
Who Should Attend
• Furniture, homewares and lifestyle buyers
• Product developers and designers
• Interior designers and stylists
• Brand, marketing and creative leads
• Manufacturers and suppliers
• Senior decision-makers seeking clarity in volatile markets
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