Case Studies
Three engagements. Different categories, different briefs, the same outcome: Clarity that translates directly into confident commercial decisions.
Shanghai Furniture Fair 2025
Pre-fair directional intelligence and on-the-ground analysis for a global interiors business. Delivered a structured brief that aligned the buying team before arrival — reducing reactive decision-making on the floor.
Ifex 2026
An established Italian-owned premium furniture manufacturer with a long history of capable production but no aligned product story a major buyer could read quickly. MC&Co developed a cohesive brand and product direction for IFEX 2026 — two major US accounts engaged on the document alone, with sample requests coming in sight-unseen. Neither account visited the fair.
National Tiles
Three years as their seasonal trend partner. A Helix-driven Lookbook running as the headline asset of every campaign, online and in-store, season after season.
Work with us
Each engagement begins with a conversation about where your business is and what you need to move forward with confidence.
