MC&Co Trend Expands to the UK with Pink Door Partnership
Global trend forecasting meets UK design expertise through Lou Petersen and Pink Door.
Why MC&Co Trend is Expanding to the UK
MC&Co Trend is taking an essential step in its global journey with the announcement of a new partnership in the United Kingdom. Pink Door, founded by respected design leader Lou Petersen, will represent MC&Co Trend as our exclusive UK partner. bringing fresh perspective, local intelligence, and a distinctive creative lens to our global forecasts.
As founder of MC&Co Trend, this feels like a natural evolution for me. I’ve always believed that trends only gain meaning when they are interpreted through the lens of culture and place. Lou’s voice brings a new dimension to our vision, one that not only deepens our connection to the UK but also broadens the way our forecasts can be seen globally.
Introducing Pink Door and Lou Petersen
Lou’s career spans leading British brands, including Laura Ashley and Cath Kidston, alongside her role as a trusted consultant to UK home and lifestyle businesses. She first encountered MC&Co Trend while heading Design Innovation at DFS, where she saw first-hand the commercial clarity our forecasts could bring.
Now, through her new creative venture, Pink Door, Lou is translating global aesthetics into distinctly British narratives. The name itself reflects her approachable yet distinctive design vision — inspired by the pink front door of her English home.
Three Forecasts delivering a UK Perspective.
Lou’s debut Pink Door forecasts introduce three distinctive UK trend directions, overlaying local insights onto MC&Co’s global forecasts:
- Homestead — a sophisticated reimagining of rural living through an urban lens.
- Salon Serre — arboretum-inspired interiors where cultivation and curation intertwine.
- Elowen — a folk-inspired story merging Scandinavian restraint with coastal British craft traditions.
Each reflects the quieter conversations reshaping interiors — shifts toward warmth, authenticity, and curated comfort that redefine luxury for today’s homes.
These forecasts are UK driven but certainly globally relevant.
As Lou explains:
“The UK has its own rhythm, its own history of making and decorating, and its own appetite for change. What excites me about working with MC&Co Trend is that we can take a global forecast and apply the subtle overlays that make it resonate here — whether in a Regency townhouse, a coastal cottage, or a heritage retailer’s showroom.”
Consulting & Creative Services for UK Design Businesses
Beyond forecasts, Pink Door will also represent MC&Co Trend consulting services in the UK, supporting retailers, wholesalers, and manufacturers in aligning their ranges to emerging aesthetics while reducing risk. Lou will also introduce UK clients to our new Aesthetic DNA process, a breakthrough in brand and range evaluation.
For us, this partnership is about more than expansion. It’s about weaving global signals with local stories and ensuring our intelligence feels as relevant in Manchester or Brighton as it does in Milan or New York.
