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Thirty Years of Work, Finally on a Shelf
For thirty years we've been doing this work privately — observing markets, qualifying behaviour, and translating macro pressure into commercial direction. Most of it delivered inside studios, boardrooms and showroom backrooms, for clients who already trusted the discipline. None of it was for a shelf.
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Why Trend Forecasting Is Dying — From a Trend Forecaster
Trend forecasting is not disappearing.
It is expanding at an unprecedented rate.
More reports. More imagery. More predictions. Entire directions can now be generated in minutes. What once required experience, research and interpretation can now be produced instantly, often at little to no cost.
I have spent over three decades working in this industry. I have never seen more trend content available, or more ways to generate it.
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