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Our latest blog posts
Why Trend Forecasting Is Dying — From a Trend Forecaster
Trend forecasting is not disappearing.
It is expanding at an unprecedented rate.
More reports. More imagery. More predictions. Entire directions can now be generated in minutes. What once required experience, research and interpretation can now be produced instantly, often at little to no cost.
I have spent over three decades working in this industry. I have never seen more trend content available, or more ways to generate it.
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Colour and Geometry in the Age of Uncertainty: Rogers and Van Duysen at Ningbo Dibao
Molteni&C's new Ningbo Dibao tower places a Richard Rogers building around a Vincent Van Duysen interior, with Gio Ponti pieces reinforcing the direction. Together they confirm what we have been forecasting across the premium category: colour is returning, and it is returning through disciplined geometry. This is what that shift looks like in built form, and what it means for the next two buying cycles.
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